...-purchase behavioural intentions are virtual reality (VR)characteristics, virtual reality experience and consumer attitudes. VR experience is the strongest predictor for purchase decisions in virtual environment ,while consumer attitude towards VR most strongly influences the non-purchase behaviour...

... very limited attention to SCRM. The purpose of this paper is to use expectation confirmation theory to investigate the reasons for that. Design/methodology/approach – The authors use a combination of six mini case studies and a survey of 89 companies to show how a different attitude towards SCRM...

... indicate that use attitude and the subjective norm, both TPB variables, directly and significantly influence social network loyalty. Thus, network loyalty can be achieved if the individual shows a favourable attitude towards use and receives positive feed-back (comments, opinions, etc.) from friends...