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Keywords: Automotive market
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Journal Articles
Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1089–1103.
Published: 31 May 2019
... to analyze the relationship between new product diffusion and consumer internet search pattern. Bass diffusion model Automotive market Diffusion of new products Internet search pattern Search engine data In sequence, we perform t-tests and F-tests based on the estimation...
