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Keywords: B2B sales
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Journal Articles
Intention to use mobile customer relationship management systems
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (6): 966–978.
Published: 03 June 2014
...Heikki Karjaluoto; Aarne Töllinen; Janne Pirttiniemi; Chanaka Jayawardhena Purpose – The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to-day...
