.... Design/methodology/approach This research proposes a new product diffusion model based on the Bass diffusion model by incorporating consumer internet search behavior. Actual data from search engine queries and new vehicle sales for each vehicle class and region are used to estimate the proposed model...

... communication market. Design/methodology/approach This study collected mobile communication user information of four leading countries in the ICT market – the USA, the UK, Korea, and Japan from 1981 to 2014. This study applies the Bass diffusion model to analyze the form of market demand diffusion...

... examined the overall characteristics of ICT product diffusion by tracking the actual patterns of US and Korean mobile market subscribers using the Bass diffusion model. Findings – This study found that innovation effects gain influences on ICT product diffusion after CMP, MSP and NGRP; imitators...

... the actual patterns of firms' ICT market entry based on the Bass diffusion model. Findings The results indicate that the saturation of the ICT market reduced entry barriers, which strengthened the imitation effect. In addition, entry barriers were lower for ICT firms than for non‐ICT ones. Furthermore...

.../approach By developing an expanded Bass model, the authors analyzed post‐adopters' switching behaviors in the mobile phone market, using the officially verified time‐series data for the number of mobile phone adopters in South Korea. Findings The results show that: the expanded Bass diffusion model...