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Keywords: Behavioral intentions
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (1): 442–482.
Published: 05 October 2023
... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mobile augmented reality Privacy concerns Behavioral intentions Uses and gratification theory Hedonic MAR apps Utilitarian MAR apps Future technological advancements in the field...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (3): 862–885.
Published: 29 December 2022
... behavioral intention. With a better understanding of their role, platform operators and sellers can refine their livestreaming marketing tools and strategies. Highlighting the interplays among external stimuli, user reactions and user motivational styles, this study contributes to mobile e-commerce...
