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Keywords: Blood donation behaviour
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (4): 983–1001.
Published: 15 March 2022
...Xinyu Guo; Xu Chen Purpose The purpose of this paper is to explore the impact of WeChat public platforms (abbreviated as WPP) on blood donation behavior using data from the platforms’ backend and information system. Design/methodology/approach First, this paper established a time-varying...
