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Keywords: Bond-based attachment
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (2): 564–582.
Published: 04 December 2023
... promote gifting and social sharing behaviours. Participation and cognitive communion motivate viewers to establish bond-based attachment, while group interaction among viewer crowds encourages viewers to create identity-based attachment. In addition, group interaction can moderate the relationship between...
