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Keywords: Browsing activity
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (6): 1398–1416.
Published: 29 July 2020
...Irene Cheng Chu Chan; Jing Ma; Rob Law; Dimitrios Buhalis; Richard Hatter Purpose This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve website effectiveness. Users' activities...
