... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Business-to-business marketing Systematic literature review Bibliometric analysis Content analysis Additionally, recent studies have revealed the significance to further...

... and their corresponding hypotheses are presented; based on extended literature review of B2B e‐Marketplaces' business model and emerging concepts of B2B e‐commerce. The internal environmental factors emerged from the literature are: Business‐to‐business e‐marketplaces Business‐to‐business marketing Post...

... International marketing Classification Internet Business‐to‐business marketing Starting from the literature contributions and a qualitative empirical analysis, in this paper, we propose a new framework to describe eMarketplace business models based on two variables (i.e. the supported B2b processes...

... not in the iTV value chain, and thus opens up a practicability for the firm which wants to play an active role in the iTV commerce. © Emerald Group Publishing Limited 2005 Electronic commerce Business‐to‐business marketing Television Value chain Although the business‐to‐consumer (B2C...

..., 2001; Williams and Frolick, 2001): © Emerald Group Publishing Limited 2004 Electronic data interchange Business‐to‐business marketing Business development Electronic data interchange (EDI) is about the electronic commerce applications and solutions to improve the efficiency...

... benefits can be realised and failures can be avoided. Critical success factors Internet marketing Business‐to‐business marketing United Kingdom © Emerald Group Publishing Limited 2004 Fourth, many researchers and practitioners have increasingly considered factors related to internal...

... Business‐to‐business marketing Industry Management Electronic commerce There have been significant changes in the way industrial products are distributed and sold in the last 25 years. The use of information technology led to an increased level of complexity in the physical distribution...

...‐to‐business marketing Relationship marketing Customer orientation Customer service The focus of CRM increased companies’ abilities to understand the customers’ current needs, what they have done in the past, and what they plan to do in the future to meet their own objectives. The goal...