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Keywords: Categorization theory
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Journal Articles
Category-based or piecemeal-based processing? A dual model of web-mobile service extension behavior
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 993–1014.
Published: 10 April 2019
...Xiang Gong; Kem Z.K. Zhang; Chongyang Chen; Sesia J. Zhao; Matthew K.O. Lee Purpose The advancements of mobile technologies and devices have greatly facilitated the extension of online services from web to mobile environments. Drawing on the categorization theory, the purpose of this paper...
