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Keywords: Category-based processing
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Journal Articles
Category-based or piecemeal-based processing? A dual model of web-mobile service extension behavior
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 993–1014.
Published: 10 April 2019
... be contacted at: zhangzikun@mail.sysu.edu.cn 28 04 2018 21 09 2018 27 12 2018 08 02 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mobile service Categorization theory Category-based processing Perceived entitativity...
