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Keywords: Choice set
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (5): 1877–1901.
Published: 01 January 2024
... influence. Furthermore, an increase in colorfulness corresponds positively with visual appeal, while visual complexity exhibits an inverted U-shaped relationship with it. Originality/value This study provides novel insights into the choice-set formation process through the theoretical lens of dual...
