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Keywords: Civic crowdfunding
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (7): 1492–1514.
Published: 10 July 2019
...Chang Heon Lee; Yiyang Bian; Rajaa Karaouzene; Nasreen Suleiman Purpose The purpose of this paper is to explore how linguistic style and message substance influence persuasion in civic crowdfunding marketplaces in which written narrative pitch become a vital communication to attract private...
