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Keywords: Click-bait
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (11): 2485–2507.
Published: 12 August 2022
...Swagato Chatterjee; Meghraj Panmand Purpose In the age of social media, when publishers are vying for consumer attention, click-baits have become very common. Not only viral websites but also mainstream publishers, such as news channels, use click-baits for generating traffic. Therefore, click...
