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Keywords: Co-creation experience
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (6): 1717–1735.
Published: 11 April 2023
...Xue Yang Purpose The application of artificial intelligence (AI) in the customer market has completely changed customer behaviors. This study aims to investigate the customers' co-creation experiences with AI in the digital age. Design/methodology/approach An online survey was used to collect...
