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Keywords: Cognitive image
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Journal Articles
Perceived image study with online data from social media: the case of boutique hotels in China
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 950–967.
Published: 10 May 2019
... perceptions of boutique hotels and help put more effective management strategies in place in the hospitality industry. Research limitations/implications The relationship between cognitive image and affective image should be further investigated in future research. Theoretical implications are discussed...
