Keywords: Commodity recommendation
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Journal Articles
Industrial Management & Data Systems (2024) 124 (4): 1356–1384.
Published: 16 February 2024
...Mengyang Gao; Jun Wang; Ou Liu Purpose Given the critical role of user-generated content (UGC) in e-commerce, exploring various aspects of UGC can aid in understanding user purchase intention and commodity recommendation. Therefore, this study investigates the impact of UGC on purchase decisions...

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