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Keywords: Configurational approach
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (8): 1700–1718.
Published: 12 September 2016
.... New product performance Customer involvement Configurational approach Market newness Technological newness Taking advantage of external knowledge is increasingly important for developing successful new products (Chao-Ton et al., 2006 ; Feng and Wang, 2013 ; Peng et al...
