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Keywords: Conjoint analysis
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2007) 107 (6): 780–801.
Published: 03 July 2007
.... Design/methodology/approach House of Quality integrated with multivariate statistical analysis is used for determining important design features. These design features are used as parameters for conjoint analysis and Taguchi method, and then the results of analyses are compared. Sequential application...
