Keywords: Consumer
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Journal Articles
Industrial Management & Data Systems (2015) 115 (2): 284–310.
Published: 09 March 2015
...Francisco José Martínez-López; Irene Esteban-Millat; Claudia C. Cabal; Charles Gengler Purpose – e-Commerce recommenders have positive benefits both for consumers and the online stores using them. The focus of research in this topic has mostly been technical (e.g. design, type of recommenders...

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