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Keywords: Consumer inspiration
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Journal Articles
Industrial Management & Data Systems (2026) 126 (5): 1555–1579.
Published: 17 November 2025
...-on Consumer inspiration Spatial presence Immersion Brand positivity IT identity Luxury brands provide personalised and engaging experiences to online shoppers through AR-assisted VTOs. For instance, French luxury brand Chanel's VTO feature on its app enables customers to experience various...

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