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Keywords: Consumer value
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (6): 1295–1315.
Published: 10 July 2017
... to communicate the UN and the SE a consumer could derive from the purchase of his/her configured product. Originality/value While prior research has primarily been concerned with conceptually arguing and empirically showing that uniqueness and self-expressiveness are two additional sources of consumer value...
