... chain management (GSCM) to improve their green communication and corporate image. Design/methodology/approach Around 220 participants in the manufacturing firms are participants' industry expertise, diverse roles, and representation as key stakeholders. Findings The results show BDA-AI and SCAX...

... and software. Consumer behaviour Corporate image Customers Design Image Product design Product quality Service User satisfaction Thirty years ago, most companies viewed image in one of three ways. For many it was deemed irrelevant; for some a dominant styling criterion, but essentially...

... that goes to make up the corporate image is a huge task. Aircraft, checkin desks, lounges, shops, ground vehicles, all printed material including company stationery, timetables, tickets, baggage tags and, of course, uniforms were all be changed. To help the British Airways team plan the exercise...