...Vesselina Dimitrova; Mariana Kaneva; Teodoro Gallucci Purpose This paper aims to examine the level of customer knowledge (CK) for natural cosmetic products, namely Bulgarian rose products, in three European countries – Bulgaria, Montenegro and Italy – and to propose appropriate solutions for its...

...Sameer Kumar; Cindy Massie; Michelle D. Dumonceaux Purpose The cosmetic industry is a very lucrative, innovative, and fast paced industry where product innovation is the key to success. The purpose of this paper is to present a detailed analytical (qualitative) study of cosmetic industry...