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Keywords: Cost of equity
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Journal Articles
Firm websites and the risk of firm
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (3): 504–520.
Published: 13 April 2015
... web site traffic data of 4,122 US public firms. Findings – After controlling for confounding factors, web site traffic is significantly negatively associated with three firm risk measures: cost of equity, return volatility, and analyst forecast dispersion. Originality/value – The results...
