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Keywords: Coupon distribution
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems 1–24.
Published: 06 May 2026
..., transitioning to an omni-channel strategy to enhance consumers' shopping experience. This article aims to analyse how retailers' online coupon distribution and BOPS strategy implementation jointly influence their decision-making in channel management. Design/methodology/approach We construct two decision...
Includes: Supplementary data
