... are investigated simultaneously. Business performance Communication technologies Cross‐cultural studies Thailand United States of America By definition, developed countries dominate the world economy. They hold recognized leadership positions over the developing and underdeveloped countries...

...) and consequently obtain results that pertain exclusively to the patterns of relationships. In this approach it is implicitly assumed that all means are zero (Bentler, 1995). The second alternative is to test a structural equation model with latent means. In cross‐cultural studies, this approach may be more...