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Keywords: Cross-border
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (5): 1722–1757.
Published: 08 December 2025
...Yin Pui Jason Hui; Ting Qu; Yanghua Pan; Letao Wang; Liqiang Ding; George Q. Huang Purpose Cross-border e-commerce has rapidly grown, with many companies adopting omni-channel strategies to unify online and offline shopping experiences. However, in multi-echelon distribution networks, firms face...
