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Keywords: Customer participation
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (6): 1077–1092.
Published: 10 July 2017
...Jia-Jhou Wu; Hung Yu Kung; Tom M.Y. Lin Purpose The purpose of this paper is to investigate how customer participation (CP) influences the two contrasting relationship maintenance mechanisms: dedication and constraint, and identifies its antecedents in the context of business-to-business...
