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Keywords: Customer preference
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (3): 338–364.
Published: 08 April 2014
..., its quantification of revealed customer preferences as expressed in sales data resolves the confusions in vehicle planning arising from the translation of customer requirements to engineering specification. Originality/value – The proposed methodology can provide feasible prediction values...
