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Keywords: Demand creation
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (8): 1169–1188.
Published: 23 August 2013
... on the connections and interactions between business strategy, demand creation, and SCM. The research has utilized an abductive approach (Kovács and Spens, 2005) centred on systematic combining (Dubois and Gadde, 2002). The essence of systematic combining is a constant matching between, and direction and redirection...
