Keywords: Diffusion
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Journal Articles
Journal Articles
Industrial Management & Data Systems (2013) 113 (6): 800–816.
Published: 21 June 2013
...Taegu Kim; Jungsik Hong; Hoonyoung Koo Purpose The purpose of this study is to propose a systematic method for the diffusion of forecasting technology in the pre‐launch stage. Design/methodology/approach The authors designed survey question items that are familiar to interviewees as well...
Journal Articles
Industrial Management & Data Systems (2010) 110 (3): 309–324.
Published: 23 March 2010
...Yong Liu; Hongxiu Li Purpose The purpose of this paper is to investigate the diffusion process of mobile internet use (MIU) in China and to explore the determinants driving MIU. Design/methodology/approach A survey was conducted to collect data to empirically assess the research model...

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