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Keywords: Digital services
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (3): 587–607.
Published: 15 January 2020
...Heli Hallikainen; Saku Hirvonen; Tommi Laukkanen Purpose The purpose of this paper is to examine how the perceived trustworthiness of a B2B service provider relates to a business customer’s intention to use digital services from that provider. The study investigates whether perceived...
