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Keywords: Digital strategy
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Journal Articles
Influence of digital strategy on digital transformation of small and medium-sized enterprises in Korea: the serial mediation effects of big data analytics capability and data-driven insight
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (4): 1396–1425.
Published: 24 December 2025
...Jinah Sim; Hyeonsik Seo; Jae-Suk Yang Purpose A strong digital strategy is crucial for guiding digital innovation and ensuring successful digital transformation for small and medium-sized enterprises (SMEs) in today’s environment. This study investigates the relationship between digital strategy...
