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Keywords: Direct marketing
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (1999) 99 (5): 189–196.
Published: 01 August 1999
... is to succeed. © MCB UP Limited 1999 Database marketing Data storage Database management Data collection Direct marketing Marketing Marketers who want to let consumers know about a product had relatively few means to do so in the past. Advertising was a relatively simple task, but now...
