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Keywords: Dual channel supply chain
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (8): 2462–2491.
Published: 12 January 2026
...-stream commerce. Live-stream selling Cross-period spillover effects Pricing power disputes Dual channel supply chain Consensus contract Live-streaming commerce has experienced rapid growth in the digital retail landscape, driven by its immersive entertainment experience and interactive...
Includes: Supplementary data
