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Keywords: Dual systems theory
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Journal Articles
A dual systems model of online impulse buying
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (5): 845–861.
Published: 14 April 2020
...Haiqin Xu; Kem Z.K. Zhang; Sesia J. Zhao Purpose Consumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions...
