...Qiang Lin; Fei Liang; Yujuan Guo; Yi Liao; Xiaogang Lin; Hengjia Guo Purpose As e-commerce continues to proliferate, an increasing number of retailers are using online coupons to attract consumers. Additionally, dual-channel retailers are adopting the Buy-online-and-pickup-in-store (BOPS) strategy...

...Xinqi Zhong; Felix T.S. Chan; Chuan Pang; Huajun Tang Purpose With the intensification of market competition and the widespread adoption of the dual-channel model, the interaction among pricing, services, and digital investment in the supply chain has become crucial. The influence of corporate...

...Lingcheng Kong; Zhiyang Liu; Yafei Pan; Jiaping Xie; Guang Yang Purpose The online direct selling mode has been widely accepted by enterprises in the O2O era. However, the dual-channel (online/offline, forward/backward) operations of the closed-loop supply chain (CLSC) changed the relationship...