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Keywords: E-commerce live streaming
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (1): 319–343.
Published: 09 November 2023
...Xixian Peng; Jiaqi Ren; Yutong Guo Purpose E-commerce live streaming (ELS) has become a new and important shopping channel. Although previous studies have provided insightful findings on how to engage consumers in ELS, limited effort has been made to explore the role of factors of live streaming...
Includes: Supplementary data
