...Xia Wu; Jianlin Wu; Jibao Gu Purpose Previous studies have explored the direct effect of platform network centrality on the performance of firms operating on e-commerce platforms (known as platform participants), but conclusions are inconsistent. This study investigates the underlying mechanism...

... strategies moderate the effects of TPSs’ strategies. Design/methodology/approach Using data collected from the top ten TPSs from a Chinese e-commerce platform, the fixed effect model is used to validate the conceptual model and hypotheses. Findings The study results show that both market detection...