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Keywords: E-commerce platforms
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Journal Articles
Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (8): 1985–2012.
Published: 11 July 2023
... to examine the case when the manufacturers' production costs cannot be neglected. E-commerce platforms Channel strategy Online marketplace Reselling Brand differentiation Ting Qu can be contacted at: quting@jnu.edu.cn 16 11 2022 20 01 2023 16 02 2023 03 03 2023...
