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Keywords: E-commerce platforms
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (8): 1985–2012.
Published: 11 July 2023
... It is common to see that online retailing platforms offer different brands of one single type of product. For example, on Chinese leading e-commerce platforms such as JD.com and Tmall.com , about 400 brands of instant coffee, such as Nestle, Illy, UCC and Maxwell, are sold. Also, new and/or international...
