...Jin Li; Wei Xiao; Yulan Zhang; Jian Mou Purpose This study aims to construct a dual-route model based on privacy calculus and Elaboration Likelihood Model to explore the factors affecting privacy risk perception and user behavior on social media, as well as to understand how individual differences...

...Bowen Wang; Ziqiong Zhang; Carol Xiaojuan Ou; Zili Zhang Purpose This paper employed the elaboration likelihood model (ELM) to investigate the effects of multidimensional self-disclosure on review helpfulness, focusing on three forms of self-disclosure: identity, picture and text self-disclosure...

... streamers and consumers. Drawing on the elaboration likelihood model (ELM), we investigate how central and peripheral route factors affect consumers’ trust building and purchase intentions. Additionally, we identify consumer involvement as a key moderator affecting the relationship between central route...

... and to explore the mechanisms of such behaviors from the perspectives of cognitive-based trust and emotional-based empathic concern. Design/methodology/approach This study developed a research model based on the elaboration likelihood model (ELM) and stimulus–organism–response (SOR) model. The researchers...

... contributions to public goods and services. Drawing on the elaboration likelihood model (ELM), the authors operationalize the linguistic style of the narrative pitch as language power and message substance as issue-relevant argument quality. In this paper, the authors examine how characteristics of both style...

... these issues. Design/methodology/approach Drawing on the elaboration likelihood model (ELM) and integrating the commitment trust theory, this paper develops a theoretical model using argument advantage and source credibility constructs to examine the relationships among perceived usefulness, attitude...