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Keywords: Endorser types
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (9): 2565–2592.
Published: 13 May 2025
... value consciousness and endorser type (celebrity vs non-celebrity vs famous cartoon spokesperson vs non-famous cartoon spokesperson) on the effects of ad language type on brand attitude. Design/methodology/approach Drawn from the marked model and elaboration likelihood model, this research used six...
Includes: Supplementary data
