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Keywords: Entertainment service
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 712–731.
Published: 17 May 2013
... less receptive to traditional advertising (Belch and Belch, 2007). Consumers have been saturated with advertising messages in conventional communication media and as a result, they have become hardened to advertising. Experiential marketing Events Arts Entertainment service Brand experience...
