...Seobgyu Song; Seunghyun “Brian” Park; Kwangsoo Park Purpose This study assessed the effect of photo themes to facilitate social media user engagement in Facebook brand pages and emphasized the important role of designing images for developing destination marketing strategies. Design/methodology...

.../approach This study was conducted in a field setting of Facebook to frame the hypotheses in a structural equation model with partial least squares-structural equation modeling. Variables were measured empirically by administering questionnaires to full-time employed Facebook users who had experienced SNS...

... on Facebook. Design/methodology/approach Facebook profile data consisting of 32 attributes were collected for 111,123 Korean users. Inferences were made for four private attributes (gender, age, marital status, and relationship status) based on five machine learning-based classification algorithms...

...Sulaiman Ainin; Farzana Parveen; Sedigheh Moghavvemi; Noor Ismawati Jaafar; Nor Liyana Mohd Shuib Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage...