Keywords: Fast fashion
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Journal Articles
Industrial Management & Data Systems (2015) 115 (2): 383–399.
Published: 09 March 2015
...Carmen Kar Hang Lee; Y.K. Tse; G.T.S. Ho; K.L. Choy Purpose – The emergence of the fast fashion trend has exerted a great pressure on fashion designers who are urged to consider customers’ preferences in their designs and develop new products in an efficient manner. The purpose of this paper...

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