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Keywords: Finance
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (7): 1411–1430.
Published: 07 June 2019
... firms in the finance industry should design robo-advisors to be used by a wide spectrum of consumers. Marketing tactics applied should consider the customer’s level of familiarity with robots. Originality/value This research identifies the key drivers of robo-advisor adoption and the moderating...
