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Keywords: Firm attributes
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (5): 1045–1062.
Published: 17 March 2021
... is to investigate how firm attributes exert influences on continuous voice intention in brand virtual communities. Design/methodology/approach The data were collected through a survey in mobile brand virtual communities in China, and 291 valid responses for data analysis were included to test the research model...
