Keywords: Fit
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Journal Articles
Industrial Management & Data Systems (2012) 112 (6): 946–963.
Published: 22 June 2012
... that mainly focuses on the consumer standpoint. Design/methodology/approach The authors complement the technology‐organization‐environment (TOE) framework by adding customer value for the firm and the relationship marketing and fit‐viability approaches. Using a sample of 125 Spanish firms, structural...

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