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Keywords: Fuzzy association rules
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (2): 383–399.
Published: 09 March 2015
... is to develop a fuzzy association rule mining (FARM) approach for improving the efficiency and effectiveness of new product development (NPD) in fast fashion. Design/methodology/approach – The FARM identifies the hidden relationships between product styles and customer preferences. The knowledge...
